Corporate Social Responsibility

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Corporate Social Responsibility

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Corporate Social Responsibility

Aspiring forward, starting with responsibility

We are concerned with the well-being of society and environmental sustainability.

Sustainable Development
We have taken the initiative to participate in poverty alleviation and rural revitalization. Through capitalizing on our core competitive advantages, we provide re-employment opportunities and trainings for people in poverty-stricken zone, which can benefit them in the long term.
Social Welfare
We attach great importance to the education and growth of socially disadvantaged groups - especially children - and rely on our unique and high-quality resources in cultural and sports industries to help them develop both intellectually and physically.
Cultural Protection and Preservation
We advocate the excellence of Chinese culture and are dedicated to the protection and preservation of intangible cultural heritage and traditional architectures.
Environmental Protection
We value the sustainability of our products and their compatibility with the nature by integrating energy-saving technologies with our green building practices.
Employee Responsibility
We adhere to the people-oriented concept through continuous optimization of our human resource system, provide our employees with channels for sustainable growth, and ensure the happiness of all “Sinoboers” in their professional and private life.
Partner Responsibility
We give preference to partners who undertake social responsibilities proactively and respect the environment and every person in their production and operation. While we progress with our partners, we also contribute our effort to the society.
Consumer Responsibility
We are committed to product development, customized services, and lean management, in order to provide safe, healthy, and high-quality products as well as services.

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